DEEP SEA

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“Enter the Solitary”

The deep-sea is the world’s largest biotope – almost 50 percent of the earth’s surface area is found at depths below 1,000 meters in the ocean. Despite the extreme conditions, the deep sea is home to many organisms who have adapted in multiple ways: from giant squid and pelican eels to bluish-green, bioluminescent brittle stars and the “alarm jellyfish.” It is magical, eerie, and fascinating.

This design system was created to extenuate the mystical state of the deep sea. The color palette was carefully selected to reimagine the senses of the world while maintaining its sense of elegance through the typographic system.